{"text_format":"3","workbook":"xlsx","n_sheets":9,"sheets":["SWOT","PESTLE","Business Model Canvas","Lean Canvas","Customer Personas Canvas","Channel Implementation Canvas","Value Proposition Canvas i","Value Proposition Canvas II","Lean Canvas Example"],"not_rendered":{"images":2,"defined_names":9,"comments":5},"read":"whole","date_system":"1900"}

{"sheet":"SWOT","index":0,"n_rows":8,"n_cols":14,"rows_kept":8,"merged":[[2,1,4,7],[2,9,2,11],[2,13,2,15],[3,13,4,15],[7,1,8,4],[7,5,8,8],[7,9,8,12],[7,13,8,16],[9,1,26,4],[9,5,26,8],[9,9,26,12],[9,13,26,16],[28,1,28,16]]}
[]
[]
[null,"SWOT",{"$nulls":11},"Designed by:"]
[]
[]
[]
[]
[null,"Strengts",{"$nulls":3},"Weaknesses",{"$nulls":3},"Opportunities",{"$nulls":3},"Threats"]

{"sheet":"PESTLE","index":1,"n_rows":8,"n_cols":22,"rows_kept":8,"merged":[[2,1,4,11],[2,17,2,19],[2,21,2,23],[3,21,4,23],[7,1,8,4],[7,5,8,8],[7,9,8,12],[7,13,8,16],[7,17,8,20],[7,21,8,24],[9,1,26,4],[9,5,26,8],[9,9,26,12],[9,13,26,16],[9,17,26,20],[9,21,26,24],[28,1,28,24]]}
[]
[]
[null,"PESTLE",{"$nulls":19},"Designed by:"]
[]
[]
[]
[]
[null,"POLITICAL",{"$nulls":3},"ECONOMICAL",{"$nulls":3},"SOCIAL",{"$nulls":3},"TECHNOLOGICAL",{"$nulls":3},"LEGAL",{"$nulls":3},"ENVIRONMENTAL"]

{"sheet":"Business Model Canvas","index":2,"n_rows":70,"n_cols":23,"rows_kept":70,"merged":[[2,1,4,7],[2,9,2,11],[2,13,2,15],[2,17,2,18],[2,22,2,23],[3,9,4,11],[3,13,4,15],[3,17,4,18],[3,20,4,20],[3,22,3,23],[4,22,4,23],[7,1,8,4],[7,5,8,8],[7,9,8,12],[7,13,8,16],[7,17,8,20],[9,1,46,4],[9,5,26,8],[9,9,46,12],[9,13,26,16],[9,17,46,20],[27,5,28,8],[27,13,28,16],[29,5,46,8],[29,13,46,16],[47,1,48,10],[47,11,48,20],[49,1,59,10],[49,11,59,20],[61,1,61,20],[62,1,62,20],[63,1,63,20],[64,1,64,20],[65,1,65,20],[66,1,66,20],[67,1,67,20],[68,1,68,20],[69,1,69,20]]}
[]
[]
[null,"The Business Model Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:",null,"Documentation:"]
[{"$nulls":22},"Read Instructions"]
[{"$nulls":22},"Watch YouTube video"]
[]
[]
[null,"Key Partners",{"$nulls":3},"Key Activities",{"$nulls":3},"Value Propositions",{"$nulls":3},"Customer Relationships",{"$nulls":3},"Customer Segments"]
[]
[null,"Who are our Key Partners?\nWho are our key suppliers?\nWhich Key Resources are we acquiring from partners?\nWhich Key Activities do partners perform?\n\nMOTIVATIONS FOR PARTNERSHIPS\nOptimization and economy\nReduction of risk and uncertainty\nAcquisition of particular resources and activities",{"$nulls":3},"What Key Activities do our Value Propositions require?\nOur Distribution Channels?\nCustomer Relationships?\nRevenue streams?\n\nCATEGORIES\nProduction\nProblem Solving\nPlatform/Network",{"$nulls":3},"What value do we deliver to the customer?\nWhich one of our customer’s problems are we helping to solve?\nWhat bundles of products and services are we offering to each Customer Segment?\nWhich customer needs are we satisfying?\n\nCHARACTERISTICS\nNewness\nPerformance\nCustomization\n“Getting the Job Done”\nDesign\nBrand/Status\nPrice\nCost Reduction\nRisk Reduction\nAccessibility\nConvenience/Usability",{"$nulls":3},"What type of relationship does each of our Customer Segments expect us to establish and maintain with them?\nWhich ones have we established?\nHow are they integrated with the rest of our business model?\nHow costly are they?\n\nEXAMPLES\nPersonal assistance\nDedicated Personal Assistance\nSelf-Service\nAutomated Services\nCommunities\nCo-creation",{"$nulls":3},"For whom are we creating value?\nWho are our most important customers?\n\nMass Market\nNiche Market\nSegmented\nDiversified\nMulti-sided Platform"]
{"$rows_empty":17}
[{"$nulls":5},"Key Resources",{"$nulls":7},"Channels"]
[]
[{"$nulls":5},"What Key Resources do our Value Propositions require?\nOur Distribution Channels? Customer Relationships?\nRevenue Streams?\n\nTYPES OF RESOURCES\nPhysical\nIntellectual (brand patents, copyrights, data)\nHuman\nFinancial",{"$nulls":7},"Through which Channels do our Customer Segments want to be reached?\nHow are we reaching them now?\nHow are our Channels integrated?\nWhich ones work best?\nWhich ones are most cost-efficient?\nHow are we integrating them with customer routines?\n\nCHANNEL PHASES\n1. Awareness\n2. Evaluation\n3. Purchase\n4. Delivery\n5. After sales"]
{"$rows_empty":17}
[null,"Cost Structure",{"$nulls":9},"Revenue Streams"]
[]
[null,"What are the most important costs inherent in our business model?\nWhich Key Resources are most expensive?\nWhich Key Activities are most expensive?\n\nIS YOUR BUSINESS MORE\nCost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)\nValue Driven (focused on value creation, premium value proposition)\n\nSAMPLE CHARACTERISTICS\nFixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope",{"$nulls":9},"For what value are our customers really willing to pay?\nFor what do they currently pay?\nHow are they currently paying?\nHow would they prefer to pay?\nHow much does each Revenue Stream contribute to overall revenues?\n\nTYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising\nFIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent\nDYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market"]
{"$rows_empty":11}
[null,"Designed by: Business Model Foundry AG (www.businessmodelgeneration.com/canvas)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]

{"sheet":"Lean Canvas","index":3,"n_rows":70,"n_cols":23,"rows_kept":70,"hidden":true,"merged":[[2,1,4,7],[2,9,2,11],[2,13,2,15],[2,17,2,18],[2,22,2,23],[3,9,4,11],[3,13,4,15],[3,17,4,18],[3,20,4,20],[3,22,3,23],[4,22,4,23],[7,1,8,4],[7,5,8,8],[7,9,8,12],[7,13,8,16],[7,17,8,20],[9,1,26,4],[9,5,26,8],[9,9,26,12],[9,13,26,16],[9,17,26,20],[27,1,28,4],[27,5,28,8],[27,9,28,12],[27,13,28,16],[27,17,28,20],[29,1,46,4],[29,5,46,8],[29,9,46,12],[29,13,46,16],[29,17,46,20],[47,1,48,10],[47,11,48,20],[49,1,59,10],[49,11,59,20],[61,1,61,20],[62,1,62,20],[63,1,63,20],[64,1,64,20],[65,1,65,20],[66,1,66,20],[67,1,67,20],[68,1,68,20],[69,1,69,20]]}
[]
[]
[null,"The Lean Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:",null,"Documentation:"]
[{"$nulls":22},"Read Instructions"]
[{"$nulls":22},"Watch YouTube video"]
[]
[]
[null,"Problem",{"$nulls":3},"Solution",{"$nulls":3},"Unique Value Prop.",{"$nulls":3},"Unfair Advantage",{"$nulls":3},"Customer Segments"]
[]
[null,"Top 3 problems",{"$nulls":3},"Top 3 features",{"$nulls":3},"Single, clear and compelling message that states why you are different and worth buying.",{"$nulls":3},"Can't be easily copied or bought.",{"$nulls":3},"Target Customers\nTarget Users"]
{"$rows_empty":17}
[null,"Existing Alternatives",{"$nulls":3},"Key Metrics",{"$nulls":3},"High-Level Concept",{"$nulls":3},"Channels",{"$nulls":3},"Early Adopters"]
[]
[{"$nulls":5},"Key activities you measure",{"$nulls":7},"Path to customers"]
{"$rows_empty":17}
[null,"Cost Structure",{"$nulls":9},"Revenue Streams"]
[]
[null,"Customer acquisition costs\nDistribution costs\nHosting\nPeople\nEtc.",{"$nulls":9},"Revenue Model\nLife Time Value\nRevenue\nGross Margin"]
{"$rows_empty":11}
[null,"Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]

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[]
[]
[null,"Customer Personas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:"]
[]
[]
[]
[]
[{"$nulls":3},"Persona Name",{"$nulls":7},"Persona Name",{"$nulls":7},"Persona Name"]
[]
[{"$nulls":3},"Provide here a one line description of the persona: job title, demographic, business information, ... ",{"$nulls":7},"Provide here a one line description of the persona: job title, demographic, business information, ... ",{"$nulls":7},"Provide here a one line description of the persona: job title, demographic, business information, ... "]
[]
[]
[null,"Attributes",null,"DESCRIPTION",{"$nulls":7},"DESCRIPTION",{"$nulls":7},"DESCRIPTION"]
[]
[null,"A1",{"$nulls":7},"A1",{"$nulls":7},"A1"]
[]
[]
[null,"A2",{"$nulls":7},"A2",{"$nulls":7},"A2"]
[]
[]
[null,"A3",{"$nulls":7},"A3",{"$nulls":7},"A3"]
[]
[]
[null,"A4",{"$nulls":7},"A4",{"$nulls":7},"A4"]
[]
[]
[null,"A5",{"$nulls":7},"A5",{"$nulls":7},"A5"]
[]
[]
[null,"A6",{"$nulls":7},"A6",{"$nulls":7},"A6"]
[]
[]
[null,"A7",{"$nulls":7},"A7",{"$nulls":7},"A7"]
[]
[]
[null,"A8",{"$nulls":7},"A8",{"$nulls":7},"A8"]
[]
[]
[null,"A9",{"$nulls":7},"A9",{"$nulls":7},"A9"]
[]
[]
[null,"A10",{"$nulls":7},"A10",{"$nulls":7},"A10"]
[]
[]
[null,"A11",{"$nulls":7},"A11",{"$nulls":7},"A11"]
[]
[]
[null,"A12",{"$nulls":7},"A12",{"$nulls":7},"A12"]
[]
[]
[null,"A13",{"$nulls":7},"A13",{"$nulls":7},"A13"]
[]
[]
[null,"A14",{"$nulls":7},"A14",{"$nulls":7},"A14"]
[]
[]
[null,"A15",{"$nulls":7},"A15",{"$nulls":7},"A15"]
[]
[]
[]
[]
[null,"Designed by: Neos Chronos Limited"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]

{"sheet":"Channel Implementation Canvas","index":5,"n_rows":67,"n_cols":24,"rows_kept":67,"hidden":true,"merged":[[2,1,4,7],[2,9,2,11],[2,13,2,15],[2,17,2,18],[3,9,4,11],[3,13,4,15],[3,17,4,18],[3,20,4,20],[7,3,8,8],[7,11,8,16],[7,19,8,24],[9,3,11,8],[9,11,11,16],[9,19,11,24],[12,1,13,2],[12,3,13,4],[12,5,13,6],[12,7,13,8],[12,11,13,12],[12,13,13,14],[12,15,13,16],[12,19,13,20],[12,21,13,22],[12,23,13,24],[12,25,13,25],[14,1,22,2],[14,3,22,4],[14,5,22,6],[14,7,22,8],[14,11,22,12],[14,13,22,14],[14,15,22,16],[14,19,22,20],[14,21,22,22],[14,23,22,24],[23,1,31,2],[23,3,31,4],[23,5,31,6],[23,7,31,8],[23,11,31,12],[23,13,31,14],[23,15,31,16],[23,19,31,20],[23,21,31,22],[23,23,31,24],[32,1,40,2],[32,3,40,4],[32,5,40,6],[32,7,40,8],[32,11,40,12],[32,13,40,14],[32,15,40,16],[32,19,40,20],[32,21,40,22],[32,23,40,24],[41,1,49,2],[41,3,49,4],[41,5,49,6],[41,7,49,8],[41,11,49,12],[41,13,49,14],[41,15,49,16],[41,19,49,20],[41,21,49,22],[41,23,49,24],[50,1,58,2],[50,3,58,4],[50,5,58,6],[50,7,58,8],[50,11,58,12],[50,13,58,14],[50,15,58,16],[50,19,58,20],[50,21,58,22],[50,23,58,24],[61,1,61,20],[62,1,62,20],[63,1,63,20],[64,1,64,20],[65,1,65,20],[66,1,66,20],[67,1,67,20],[68,1,68,20],[69,1,69,20]]}
[]
[]
[null,"Channel Implementation Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:"]
[]
[]
[]
[]
[{"$nulls":3},"Segment",{"$nulls":7},"Segment",{"$nulls":7},"Segment"]
[]
[{"$nulls":3},"Provide here a one line description of the segment. ",{"$nulls":7},"Provide here a one line description of the segment. ",{"$nulls":7},"Provide here a one line description of the segment. "]
[]
[]
[null,"CHANNEL",null,"KEY ACTIVITIES",null,"KEY RESOURCES",null,"KEY PARTNERS",{"$nulls":3},"KEY ACTIVITIES",null,"KEY RESOURCES",null,"KEY PARTNERS",{"$nulls":3},"KEY ACTIVITIES",null,"KEY RESOURCES",null,"KEY PARTNERS"]
[]
[null,"AWARENESS"]
{"$rows_empty":8}
[null,"EVALUATION"]
{"$rows_empty":8}
[null,"PURCHASE"]
{"$rows_empty":8}
[null,"DELIVERY"]
{"$rows_empty":8}
[null,"AFTER SALES"]
{"$rows_empty":10}
[null,"Designed by: Neos Chronos Limited"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]

{"sheet":"Value Proposition Canvas i","index":6,"n_rows":73,"n_cols":23,"rows_kept":73,"hidden":true,"merged":[[2,1,4,7],[2,9,2,10],[2,13,2,15],[2,17,2,18],[2,22,2,23],[3,9,4,11],[3,13,4,15],[3,17,4,18],[3,20,4,20],[3,22,3,23],[4,22,4,23],[7,1,8,4],[7,5,8,8],[7,13,8,16],[7,17,8,20],[9,1,26,4],[9,5,46,8],[9,13,26,16],[9,17,46,20],[27,1,28,4],[27,13,28,16],[29,1,46,4],[29,13,46,16],[48,3,49,6],[48,15,49,17],[51,1,52,4],[51,5,52,8],[51,13,52,20],[53,1,55,8],[53,13,62,20],[56,1,57,4],[56,5,60,8],[58,1,60,4],[61,1,62,4],[61,5,62,8],[64,1,64,20],[65,1,65,15],[66,1,66,15],[67,1,67,15],[68,1,68,15],[69,1,69,20],[70,1,70,15],[71,1,71,15],[72,1,72,15]]}
[]
[]
[null,"Value Proposition Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:",null,"Documentation:"]
[{"$nulls":22},"Read Instructions"]
[]
[]
[]
[null,"Benefits",{"$nulls":3},"Experience",{"$nulls":7},"Wants",{"$nulls":3},"Fears"]
[]
[null,"A benefit is what your product does for the customer. The benefits are the ways that the features make your customer’s life easier by increasing pleasure or decreasing pain. The benefits of your product are the core of your value proposition. The best way to list out the benefits of your product is to imagine all the ways that your product makes your customer’s life better.",{"$nulls":3},"The product experience is the way that owning your product makes the customer feel. It’s the sum total of the combined features and benefits. Product epxierence is different to features and benefits because it’s more about the emotional reasons why people buy your product. The product experience is the kernel that will help identify the market positioning and brand essence that is usually built out of the value proposition.",{"$nulls":7},"The emotional drivers of decision making are things that we want to be, do or have. Our wants are usually conscious (but aspirational) thoughts about how we’d like to improve our lives. They sometimes seem like daydreams but they can be powerful motivators of action. The wants speak more to the pull of our hearts and our emotions. I may need a car to get from A to B, but I want a BMW.",{"$nulls":3},"The dark side of making a decision is that it carries fear. Fear of making a mistake, fear of missing out, fear of loss and dozens of other related fears. Fears can be a strong driver of purchasing behaviour and can be the hidden source of wants and needs. Customer fears are often the secret reason that no one is buying your widget. For any product there is a secret “pain of switching“. Even if your product is better than the competition, it might not be a big enough improvement to overcome the inertia of the status quo."]
{"$rows_empty":17}
[null,"Features",{"$nulls":11},"Needs"]
[]
[null,"A feature is a factual description of how your product works. The features are the functioning attributes of your product. The features also provide the ‘reasons to believe’. Many FMCG marketers deride the importance of features because features are no longer a point of difference in most FMCG marketing. But for technology products and innovative new services the features can still be important.",{"$nulls":11},"The customer’s needs are the rational things that the customer needs to get done. Interestingly, needs are not always conscious. Customers can have needs that they may not know about yet. Designers call these “latent needs“. The best example is that none of us knew that we needed a portable music player until we saw an iPod for the first time (we also then suddenly wanted an iPod rather than any other perfectly good music player). The needs speak more to the pull of our heads and rational motivations."]
{"$rows_empty":18}
[{"$nulls":3},"PRODUCT",{"$nulls":11},"CUSTOMER"]
[]
[]
[null,"Company",{"$nulls":3},{"$f":"IF(J4<>0,J4,\"Enter value in the -- Designed for: -- box\")","v":"Enter value in the -- Designed for: -- box"},{"$nulls":7},"Substitutes"]
[]
[{"$nulls":13},"These aren’t the obvious competitors, instead look for the existing coping behaviours. This is on the canvas because it shocks us into remembering that our customers are real people with daily lives who have made it this far in life without our product. No matter how much better your product is than the competition, if it isn’t better than the existing solutions then you don’t have a real world value proposition."]
[]
[]
[null,"Value Proposition"]
[]
[]
[]
[]
[null,"Ideal Customer"]
[]
[]
[null,"By Peter J. Thomson, based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted."]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]

{"sheet":"Value Proposition Canvas II","index":7,"n_rows":70,"n_cols":23,"rows_kept":70,"hidden":true,"merged":[[2,1,4,7],[2,9,2,11],[2,13,2,15],[2,17,2,18],[2,22,2,23],[3,9,4,11],[3,13,4,15],[3,17,4,18],[3,20,4,20],[3,22,3,23],[4,22,4,23],[26,1,27,2],[26,12,27,12],[28,7,29,8],[28,17,29,17],[30,1,31,2],[30,12,31,12],[52,1,53,2],[52,4,53,10],[52,12,53,13],[55,1,56,2],[55,4,56,10],[58,1,59,2],[58,4,59,10],[61,1,61,20],[62,1,62,20],[63,1,63,20],[64,1,64,20],[65,1,65,20],[66,1,66,20],[67,1,67,20],[68,1,68,20],[69,1,69,20]]}
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[null,"The Value Proposition Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:",null,"Documentation:"]
[{"$nulls":22},"Read Instructions"]
{"$rows_empty":22}
[null,"Benefits",{"$nulls":10},"Wants"]
[]
[{"$nulls":7},"Experience",{"$nulls":9},"Fears"]
[]
[null,"Features",{"$nulls":10},"Needs"]
{"$rows_empty":21}
[null,"Company",null,null,{"$f":"IF(J4<>0,J4,\"Enter value in the -- Designed for: -- box\")","v":"Enter value in the -- Designed for: -- box"},{"$nulls":7},"Substitutes"]
[]
[]
[null,"Product"]
[]
[]
[null,"Ideal Customer"]
[]
[]
[null,"Based on the work of Steve Blank, Clayton Christensen, Seth Godin, Yves Pigneur and Alex Osterwalder. Released under creative commons license to encourage adaption and iteration. No rights asserted."]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]

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[]
[]
[null,"The Lean Canvas",{"$nulls":7},"Designed for:",{"$nulls":3},"Designed by:",{"$nulls":3},"Date:",null,null,"Version:",null,"Documentation:"]
[{"$nulls":9},"Lean Canvas",{"$nulls":3},"Ash Maurya",{"$nulls":3},"2010-01-01",null,null,"1.0",null,"Read Instructions"]
[{"$nulls":22},"Watch YouTube video"]
[]
[]
[null,"Problem",{"$nulls":3},"Solution",{"$nulls":3},"Unique Value Prop.",{"$nulls":3},"Unfair Advantage",{"$nulls":3},"Customer Segments"]
[]
[]
[{"$nulls":17},"Startup Founder (Creators)"]
[]
[{"$nulls":17},"Advisors / Investors (Collaborators)"]
{"$rows_empty":14}
[null,"Existing Alternatives",{"$nulls":3},"Key Metrics",{"$nulls":3},"High-Level Concept",{"$nulls":3},"Channels",{"$nulls":3},"Early Adopters"]
[]
[]
[{"$nulls":5},"Create Lean Canvas",{"$nulls":7},"1. Blog / Book / Workshops",{"$nulls":3},"Familiarity with Lean Startups,"]
[]
[{"$nulls":5},"Track Experiment",{"$nulls":7},"2. Startup / Acelerators / Investors",{"$nulls":3},"Customer Development,"]
[]
[{"$nulls":5},"Invite Collaborator",{"$nulls":11},"Business Model Canvas."]
{"$rows_empty":12}
[null,"Cost Structure",{"$nulls":9},"Revenue Streams"]
[]
[]
[null,"Hosting Costs - heroku (currently $0)",{"$nulls":9},"30-day Free trial @ $14/mo"]
[null,"People Costs - 40hrs & $65/hr - $10K/month",{"$nulls":9},"(1 private canvas / 3 collaborators)"]
[]
[null,"Break-even point: 743 customers"]
{"$rows_empty":7}
[null,"Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]
[]
[null,"Excel implementation by: Neos Chronos Limited (https://neoschronos.com/)"]
[]
[null,"This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:"]
[null,"http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA."]